It’s always about love
When we first heard "Got The Vibes Vol.II", we were struck by the complexity and depth, probably the most accomplished lo-fi release we’d come across in a long time. Because yes, it’s a lo-fi album, but it’s also much more. It’s lo-fi with mainstream reach, the kind of record that doesn’t just serve a vibe but tells a story anyone could fall into. It feels like the work of a mastermind, someone who’s been producing in secret for years, quietly crafting his moment.
And then we read about Gerrell—the person behind it all.
There was no artist persona, no polished pitch. Just someone speaking about their music with disarming simplicity and quiet focus. Someone more interested in harmony than hype. The kind of artist who turns a dining room into a studio and turns life into sound. The reason the album hits so hard? It's not style. It's not strategy. It’s love. All kinds of love.
Gerrell records under the name GotTheJuice Productions, and even that name feels like a wink—playful, almost ironic. He’s not trying to prove anything. He just cares. Deeply. About emotion. About texture. About the quiet ways music can hold people when words fall short. He talks about music the way some people talk about old photographs—with warmth, curiosity, and a sense that what matters most isn’t always in focus.
He was inspired by Kenny Beats’ "Louie," an instrumental album that tells a story without speaking. But what Gerrell took from it isn’t just structure—it’s soul. His tracks aren’t just designed to sound good. They’re built to feel like something. Sometimes, like the comfort of home. Sometimes, like missing someone you still sit beside. One of the project’s most touching moments came when his girlfriend, humming in the background while he worked, ended up recording harmonies that transformed the track completely. He didn’t plan it. He just paid attention.
That’s what defines him as a producer. He listens—for real. To people, to feeling, to moments that most others overlook. He builds around those. And in doing so, he’s creating music that doesn’t just sit in the background. It stays with you.
Gerrell isn’t loud. His presence isn’t flashy. But the impact is. He’s not part of the lo-fi trend—he’s redefining it. Turning it into something richer, broader, more emotionally complex. Something that’s not just about chill beats, but about human connection. You don’t listen to his tracks because you want to disconnect—you listen because you want to remember how it feels to care.
And that’s the real story here. Behind all the layers and lush arrangements is someone who’s just trying to turn love—romantic, familial, internal—into sound. Not for the likes. Not for the charts. Just because it’s the most honest thing he can do.
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