The fall of the big screen is imminent, and this is our cry of understanding
Zac Lawrence speaks our language. His band Deadletter uses raw sounds to deliver social commentary. Their latest track 'The Fall Of The Big Screen' is a critique of video streaming giants.
Zac: We have swapped theatrical experience for ease of access. On reflection, though, is it not a wretched metaphor for the road of bone-idle captivity we are all constrained by, and led down?
Deadletter are right, whether you agree or not it isn't easy to perceive our slow behavioural change and how this affects visual art.
Zac: Thousands of films, documentaries, and series alike, right there at the click of a button. No more will the cinema be regarded as the entertainment giant it once was. Just like its musical cousin, independent venues that hold big screens and popcorn machines are slowly but surely evaporating. Who needs to make a choice, when Mr Bezos and Mr Hastings have presented you with all you can ask for from the comfort of your living room?
It does sound a lot like the boiling frog syndrome.
Zac: Our options are shrinking as corporations haunt every item of consumption, as we are algorithmically given a narrow margin of preference, which blinds us to any real alternative. The Fall of the Big Screen is imminent, and this is our cry of understanding.
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