What is Aga seeing outside?
When the world starts to look unfamiliar, some people shut their eyes. Others stare harder. Aga Olek, aka Pinsleep, does both. She lives in that uncertain space between observation and escape. Her new single, “Each Time,” is an eerie meditation on that tension. What do we do when neither light nor darkness feels safe? When the world outside and the one inside seem equally impossible to face?
The track plays like an incantation. Not in the sonic sense, but in its repetition—each time, each time, each time—tracing the psychological loops we all fall into when we’re overwhelmed. “I’m scared of the world outside,” she sings, then immediately flips it: “I’m afraid of the world inside.” The threat is both external and internal. And it keeps circling back.
There’s something prophetic in the way Aga stages her fear. Like a warning, but stripped of specifics. She doesn’t name the threat; she just opens the window and lets you feel it. A subtle sense of collapse hangs in the background—not apocalyptic, but slow-burning. The kind of future you can’t quite point to, but know is coming.
It makes sense, then, that she draws from sci-fi and surrealism—genres that hint rather than explain. Where technology isn’t just a tool but a presence. Where reality starts to glitch at the edges. The Beachy Head cliffs, where the video was filmed, are the perfect liminal space: majestic, fragile, a threshold between two extremes. Just like the song.
But Aga isn’t posturing as a mystic. She’s a researcher too—writing music with machines, exploring how AI reshapes creativity. That duality matters. She isn’t just singing about fear; she’s studying the systems that cause it. Her art doesn't offer clarity—it asks you to sit with the unknown.
We love the idea of the artist as oracle, but the reality is far messier. Aga isn’t telling us what’s coming. She’s simply refusing to look away. That in itself feels like a kind of courage. A kind of prophecy.
Not because she sees the future—but because she dares to admit how much it already scares her.
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